Retail Re-Design



The project required me to redesign a chosen brand Levi’s, while staying true to its core values of authenticity, sustainability, and innovation. Drawing inspiration from their 'Waterless campaign', I developed a design concept that embodies Levi’s commitment to reducing environmental impact while celebrating the timeless appeal of denim. My approach was to create an immersive retail space where sustainability is not just a message but an experience.

Through water inspired installations, and storytelling elements, the design educates and inspires shoppers to rethink waste, highlighting the beauty of repurposed denim. I embraced a water-inspired concept, aligning with Levi’s Waterless campaign by incorporating design elements that reflect the essence of water conservation.

This vision materialised through the use of fluid, organic forms, water-inspired fixtures, and a calming colour palette dominated by deep indigos, soft blues, and neutral tones—echoing the natural hues of denim and water. The textures and materials were carefully chosen to evoke the rippling effect of water while reinforcing the idea of sustainability, with repurposed and eco-friendly materials playing a key role. This immersive space not only highlights Levi’s dedication to reducing water waste but also creates a sensory experience that connects users to the environmental impact of their choices.