Princess Yachts



Princess Yachts is a British luxury yacht manufacturer based in Plymouth, England. Founded in 1965, the company is known for building high-end motor yachts ranging from around 40 feet to over 100 feet in length. Princess Yachts is recognised for its innovative designs, craftsmanship, and performance, offering a range of vessels that include sport yachts, flybridge yachts, and super-yachts.

My project draws inspiration from both my user and the distinctive brand identity of Princess Yachts. The design embraces a palette of neutral tones, harmonised with secondary shades of dusty blues, creating a refined and cohesive aesthetic. Rooted in a user-centric approach, the concept is shaped by the intended user, "Whiskey," and thoughtfully defines distinct ‘his and her’ zones, ensuring a balanced and elegant experience.